MANILA — A week after the Puerto Princesa Underground River (PPUR) was named as one of the world’s new seven wonders of nature, the city of Puerto Princesa registered an increase in tourist arrivals.

The Zambales Resort Owners Association Inc. (ZROA), having entered into a memorandum of agreement with Philippine Life Saving Society (PLS), has launched a program to train life savers (lifeguards) to patrol the popular beaches of Zambales and other areas for the coming summer.

Korean tele-dramas dramas like "Stairway to Heaven," "Jewel in the Palace" and, the latest, "Big Thing," as well as K-pop music have generated interest among Filipinos in the life and culture of Korean.

Foreign tourists talk to Filipino bar girls.

PILI, Camarines Sur — Other provinces developing their tourism industries can learn from the tourism industry of Camarines Sur and make it as a blueprint for success, Communications and Operations Office Secretary Sonny Coloma said.

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